The Client

6x Ironman World Champion and ESPN Greatest Endurance Athlete In History Mark Allen.

The Challenge

Mark had been content with his legacy in the sport of triathlon and was coaching a small group of athletes online when he came to the conclusion that, unlike other sports, there was no entity that had really taken the steps to preserve the history of the sport of triathlon and his place in that history.

The Solution

Addressing the challenge was a twofold process. The first part was to completely rebuild his coaching business from the ground up in order to create not only a much broader audience for the legacy message, but also to serve that audience by delivering the benefit of his experience as their coach.

The second was creating a communications strategy that would remind generations of triathletes who had followed in his footsteps of the breadth of his achievements beyond the most well known 6 Ironman Triathlon World Championships.

Rebuilding the coaching business would require an entirely new web and mobile application that would have cost well into the hundreds of thousands of dollars, and a development team that could understand the translation of his experience into a digital coaching platform. To solve both challenges we sought out and created a partnership with the team at Final Surge, creators of the number one online coaching log as declared by Triathlete Magazine in their “Best Of” issue. The Mark Allen Coaching - Final Surge mobile and web applications are revolutionizing what a coach can deliver via the internet.

Preserving his legacy is an ongoing task that has seen his Google ranking increase by more than 2000% in the past 12 months alone increasing his online audience from the thousands into the millions in the first full year of implementation.

To learn more visit: www.markallencoaching.com