The Client

Dave Scott and Mark Allen

The Challenge

To create a space for the legacy of "The Greatest Race Ever Run," the 1989 Ironman Triathlon World Championships.

The Solution

The challenge to leaving a lasting legacy in sports is that the story has to originate with the truth, and the truth about the 1989 race has never been told in its entirety. The stories that have been published, or handed down as anecdotes from sound bites taken from interviews with Mark Allen and Dave Scott that only reveal parts of the picture, but none have captured their full personal stories until now.

Dave and Mark, separately and collectively agreed to write down in their own words the complete story in ten parts to be published one story a week. It will live on this website for those who have done the IRONMAN Triathlon World Championship, for those who aspire to the IRONMAN Triathlon World Championship, and for those who have never considered doing an IRONMAN anywhere. My hope is that these stories, accurately told by the only two people who can tell them, are remembered and passed down as the contribution of two athletes who together did something so special that the universe was unalterably changed.

To learn more visit: www.1989thestory.com